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Saturday, 17 May 2008
Indirect Advertising
I am reasonably sure that anyone reading this article isfamiliar with all the free online advertising resources suchas the all too familiar Sp-m, Classifieds, FFA pages,Banners, Text Ads, Traffic Exchanges, Newsletters,GuaranteedVisitors, Paid to Read, Paid to Join, Link Swaps, Pop-ups,Other 'In-Your-Face' Ads, and the list goes on and on.The question I would like you to consider is, when you seethis kind of stuff yourself what is your 'Frame of Mind'?My guess is you know what's coming and your shields go up.You pull up your waders and trudge on through, oblivious tothe thousands of messages ricochetting off your armor justso you can collect a few more hits for your own website oroffer. With Millions of would be online marketers doing thishour after hour and day after day, is it any wonder that theInternet slows down to a crawl and even stops at times?So what if you could put your message on hold for a timewhen your prospects finished their 'Direct Advertising'chores. They have returned to their curious wanderingsonline, a time when they are now open to checking thingsout. Instead of shoving your material in their face, theycome looking for you to see what you are doing. Maybe evenask a few questions. Kind of like stopping off for a coldone with the gang after work.The online equivalent to this scene is being played outtoday and every day and you can participate for free. It iscalled 'Social Networking' or even more appropriately forus, 'Business Networking' and is easily found with yourfavorite search engine.Since this can hardly be considered blatant advertising (atleast not directly) I will say the one I am most familiarwith and use myself, is the Ryze Business Network. With afree account they allow you to create a 'Home Page' whereyou can display whatever you want other members to see. Isuggest you tell about yourself instead of wasting it onmore advertising. Those that visit know that they are on aBusiness Network and know you are here because you havesomething for sale.Now, think about what 'Frame of Mind' you would be in if youdropped by a potential friends page to sign their guestbook,looked over their 'Home Page' and decided to click a fewlinks trying to gain more insight into their personality.You might even be considering an alliance or joint venturewith them. Can you see the difference?You are no longer perceived as a 'Salesman' but a 'FellowBusinessperson' instead. Chamber of Commerce 'Mixers' havebeen an example of this approach for years and been verysuccessful. Now you can accomplish nearly the same thing foryour home business from your computer.If this all sounds complicated and too hard to understandhow it could possibly work, I would suggest getting a freeaccount and give it a try. There is free 'Interactive' onthe job training available through sub-networks that fitevery imaginable interest, where you can ask questions andread the answers from your peers. There are facilities to search out those you have a commonconnection with and they have already given you permissionto subtilty contact them by virtue of being a member.Blatant advertising is prohibited so you will not bebombarded with junk ads. It's more like receiving aninvitation that you can read privately and decide if youwant to attend.So now it is all up to you. Continue contributing to thedegradation of Internet bandwidth with huge numbers ofattempts required (many not even reaching the target) to geta single response, or try something new.
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